Matthew Rose has worked as a utility and energy industry consultant for 20+ years. He has extensive experience in providing industry restructuring, strategic marketing, and resource planning services to energy industry clients. He has successfully assisted industry clients in evaluating market opportunities and improving their competitive position to take advantage of evolving energy markets. Matthew has worked with numerous domestic and international clients on various strategic engagements including: demand response management, energy efficiency, new business ventures, technology assessment, and asset valuation. He also has extensive market research skills having worked at the Institute for Social Research at The University of Michigan. Matthew has served as an expert witness in various client proceedings and has authored numerous guidebooks, reports, publications, and papers. He is an experienced training instructor and has provided training services to numerous industry clients, trade associations, and government agencies.