John Ferrare has worked in the energy industry as a marketing and communications specialist for more than 20 years. He began his career with Pacific Gas and Electric Company where he was integral in developing the marketing group for the company's Gas Services Marketing Department. Since that time he has also worked with PG&E Corporation and PG&E Energy Services in the development of marketing and communication strategies. In 1995, John joined Enerdynamics to manage its educational services. In this role, he has helped create a comprehensive program to educate 600 utility employees on the changes brought by deregulation as well as the core classes currently offered by Enerdynamics. John, a graduate of Northwestern University's School of Speech, has developed and teaches a public speaking and communications class for a variety of corporate audiences and is co-author of Understanding Today's Natural Gas Business, Understanding Today's Electricity Business and Understanding Today's Global LNG Business.