Electricity Customers

• Why it is important to understand customers’ needs and wants
• The three key categories of end-use customers plus the two categories of wholesale customers
• How each category of customer typically uses electricity and electricity-related services
• The key variables that determine the demand a customer or group of customers will put on the system
• What daily and yearly demand curves are and why they are important
• The types of services that electric customers typically buy to satisfy their needs and wants

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• The three key types of end-use customers (residential, commercial, industrial)
• Wholesale customers (utilities, marketers)
• Number of customers and usage by customer class
• The importance of peak demand
• Key residential uses of electricity
• Key commercial uses of electricity
• Key industrial uses of electricityAggregate demand, daily and seasonal load curves, annual and seasonal peak demand
• Services available to satisfy customer needs (bundled utility service, unbundled utility distribution with competitive supply service, self-generation, alternate fuels, energy efficiency)
• Typical utility rate structures (flat rate, time-of-use, demand charges, green power)
• Average rates and electric prices by state

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